While branding is often the key to success for most businesses, individuals can also thrive in their industry and careers by building their own personal brands.

What is a personal brand? It’s basically how you market yourself professionally and publicly. Some of the most famous personal brands include:

And while these names are internationally recognized, every type of industry has its own leaders. People who are known for being credible experts in their field. Building a solid reputation online these days not only impacts your business but can lead to longevity in your industry. Here are some of the top reasons how building a personal brand can help you.

Build a solid reputation

While you want to be honest and genuine about who you are, that doesn’t mean you can’t use your best skills to promote yourself. What do you want to be known for? Having a personal brand is the perfect way to present yourself as an expert in your field.

A personal brand helps build your credibility in the industry. When someone needs a good or service, they look to the Internet to find the best provider. Someone with a well-developed personal brand will stand out among the crowd. Even if you have worked for several organizations, your personal brand will follow you and so will your credibility.

Keep your personal and public lives separate

Look, you may be proud of your baby’s first steps, but that’s not going to help you become the known expert in your field on the topic you represent.

Keeping a personal account for your friends and family and creating public accounts for your brand helps you share what you choose in the appropriate location. If you feel nervous about posting pictures of your family for the world to see, then having separate public and private accounts will help you network while keeping those you love safe.

Not to mention, with the political climate in the world as it is right now, many professionals find that it is easier to keep their opinions to their private accounts, so they do not risk alienating clients and colleagues on either side of any issue.

Networking

Connecting with other professionals is another benefit of having a personal brand. It allows you to befriend others on social media and build a relationship with them. The benefits to this are endless, including cross-promotion, job opportunities, and business leads.

Having likes and follows by others in your industry only helps to build your business reputation. When you have a personal brand that is recognized in your field, you can become sought after for conferences, workshops, and other trade events.

Connect with clients

Other business professionals are not the only people you can build a relationship with through your personal brand. With smartphones in practically everyone’s hands, our clients are living and working on the Internet. Keeping your name fresh in their mind by promoting your personal brand makes you a trusted source to meet their need when the time comes. As a bonus, they are more likely to recommend your name to others.

While a personal brand may not be the first thought that pops into your head when going into business, it is an important thing to consider. By building a personal brand, you set yourself and your business up for success, and you can establish yourself as a credible source in your industry for years to come.

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