Michigan Economic Developers Association (MEDA) recognized Lenawee Now at its annual meeting where they received a marketing award in the population category of <100,000 for two projects completed in 2015-16. This marks the third year in a row that Lenawee Now has received the award for projects designed in collaboration with Hoyden Creative Group.
“Our Toolbox and Infographic convey detailed information in an easy to read format. I am proud to represent Lenawee Now statewide at this organization,” commented Jim Van Doren, Executive Director.
Comments received from the review panel, which was made up of several marketing firms, showed that Lenawee Now’s branding is strong, professional, and effective. Lenawee Now’s marketing and design agency Hoyden Creative Group accepted the award on behalf of Lenawee Now at the ceremony held at the Westin Book Cadillac in Detroit.
“We are so happy for Lenawee Now and the recognition they have received for these projects,” said Sarah Stanely, CEO of Hoyden Creative Group. “We love being a part of their team and bringing attention to Lenawee County for something so positive.”
The recognition was given on August 25 at an awards reception for MEDA. The marketing competition recognizes marketing efforts based on population. Submissions were judged on their uniqueness, innovation, effectiveness and positive results.
In previous years, Lenawee Now received the same award for the Community Guide and assorted marketing and design publications such as the annual report and website design.
“First and Foremost, I want to personally thank each of you for the prestigious work you do for Lenawee Now. Our awards show the results along with the many accolades we receive from contacts, companies, and associates. You are just the best and I feel very fortunate we have all come together to build this dynamic TEAM!” – Jim Van Doren, Executive Director, Lenawee Now