It’s 2022 and you’re feeling motivated, inspired, and ready to smash all your business’ goals for this year. Whether you’re looking to reach new customers, increase your conversion rate, or promote a new product or event, strategic digital marketing is your answer to growth in 2022.
When you think of traditional marketing tactics, you might imagine billboards, TV and radio commercials, and paper handouts which are great for some businesses but can be expensive and not reach a very wide audience.
Chances are if your brand or business has any kind of marketing strategy in 2022, you’re already incorporating digital marketing of some kind. Digital marketing is everywhere, but knowing how to strategically incorporate it into your marketing strategy will be the key to reaching your marketing goals this year.
Here are some of the key digital marketing tools that your business should be using in 2022:
Businesses can run advertisements on platforms like Google and Facebook, which can be more attention-grabbing and reach a much wider audience than traditional advertisements on a billboard or in a newspaper, plus the ads can be specifically targeted to your desired audience. The ads will also link directly back to your social media or website, offering an efficient pipeline for interested potential customers to find out more about your business.
Web-based advertising is significantly cheaper than traditional advertising and you can get a lot more bang for your buck. The more money you put into Google or Facebook ads, the more people your advertisement will reach.
Email newsletter marketing is a great tool to reach your customers at regular intervals with business or product updates, critical information, or fun content. Plus, most email marketing platforms can offer you an insight into new customer leads and what parts of your newsletter interests viewers and is leading them to your website.
Social media is key to a successful digital marketing strategy and can be used to accomplish many different marketing goals. You can use social media platforms to get new information to your customers, reach new audiences, network, and promote your business’ style.
Using social media from a business marketing standpoint also offers helpful analytics and insights that you don’t see on your personal social media accounts. You can see how many people viewed your post, how they’re interacting, and what time you should post in order to best reach your target audience.
Search Engine Optimization
Search Engine Optimization, or SEO, is all about ensuring your website is found by users looking for information through search engines. Search engines use keywords and phrases from web pages to offer users relevant information and results.
Optimizing your content for search engines doesn’t have to be a guessing game. With tools like Google keywords, SEMRush, and others, you can learn exactly how to angle your website’s pages towards potential future customers.