If a Pure Michigan campaign is coming to your area, it is more important than ever that you have your online presence ready. Once people find you on the Internet, it is crucial that you put your best foot forward to prevent potential clients from moving on to your competition. Here are a few ways you can get your business ready for the increased traffic the Pure Michigan campaign will bring to your area.
DO YOU HAVE THE RIGHT PERSPECTIVE?
Look at everything about your business through the eyes of your customer: website, social media, storefront, signs, customer service, customer experience, and more. If you can honestly complete this exercise, you can make improvements to the areas of your business that most affect your customers. The experience a customer has with your business will determine if they come back to your website, your store, or hire you again.
IS YOUR WEBSITE UPDATED?
Is there anything on your site that indicates it has not been updated since 2011? Tell customers you are on top of your game with an update and earn their trust.
IS YOUR WEBSITE MOBILE FRIENDLY?
A majority of people will visit your website from their smart phone, which is a prime reason to make sure your website is easy to use on mobile devices. But, Google is now factoring mobile friendliness into your search engine ranking, so mobile friendly sites will rank higher.
IS YOUR WEBSITE WELL DESIGNED?
Great design instantly earns trust with visitors, while poor design makes visitors question your professionalism. Don’t make it easy for them to move on to someone else.
Great design instantly earns trust. Poor design puts your professionalism into question.
IS YOUR PHONE NUMBER, SERVICES OR RESTAURANT MENU EASY TO FIND?
You have about 10 seconds to hook people before they push that back button. If they scan your home page and cannot quickly find the information they want, they will go back to the search results and click on one of your competitors.
CAN PEOPLE FIND YOU ON GOOGLE?
If you don’t show up on the first page for the most basic search terms someone would use to find your business, you have a lot of work to do. It can take weeks for your site to start showing up on search engines once you have done optimization on your website.
IS YOUR SOCIAL MEDIA CURRENT?
If the last post on your page is from Christmas, it’s time to invest some resources in your accounts. Visitors like to see active accounts, and it boosts your image in their mind, making it more likely they will use your product or services.
If the recent post on your Business page is from months ago, it’s time to re-evaluate your SocialMedia strategy.
IS YOUR INFORMATION CORRECT EVERYWHERE ONLINE?
Do you have the proper contact information (address, phone numbers, website, etc.) set up on Google, social media accounts, city and visitor bureau websites, chambers of commerce, business groups, etc? You never know how people will find you, so having up to date information ready is important.
With some time and investment you can make sure you are ready when Pure Michigan brings a boost to your area of the state.