Our Process

Backwards-Thinking Process

OBJECTIVES

Audience

Strategy

Tactics

Metrics

Most businesses treat marketing as a magic pill. Magic pills never produce long-lasting results because they aren’t a holistic approach to the health and wellness of the human body. Every day businesses treat marketing like it’s supposed to make lasting results appear out of thin air. When it doesn’t happen, they move on to the next shiny marketing tactic that makes promises it won’t keep. It’s insanity.

This common marketing problem is the result of using a faulty decision-making process. For example, a business owner might decide to develop an Instagram social media campaign to promote their business and measures the number of clicks to their website. However, the owner didn’t consider that 18-30-year-old men would be most likely to purchase and they aren’t an active audience on Instagram. This unfortunate scenario happens often because the wrong questions are asked from the beginning.

Our Backwards Thinking approach eliminates guesswork and increases the effectiveness of marketing efforts. This process, applied to every project and each step of the project, helps you gain clarity and confidence in your marketing decisions and make your marketing dollars work smarter.

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Objectives

Strategic questioning that involves business, sales, marketing, production, pricing, and more.

Audience

Identifying who is most likely to care about what you have to say about your products and services.

Strategy

What are the marketing objectives that support the business objectives and fit the identified audience.

Tactics

The tangible deliverables that are created and implemented for your marketing and communication efforts.

Metrics

Identify, track, and review the data (and adjust as necessary) to ensure the marketing gets the right results.

Drop Us a Line

Don’t be shy. Let us know if you have any questions!