Have you ever played a game with a child?  If not, I highly recommend it.  I have a 3-year-old at home and playing games with her never ceases to be entertaining.  The best time is when we play games that she comes up with herself.  It doesn’t take a kid very long to figure out that winning is fun and losing is not so much fun.  Amazingly enough, as we play the game that she has created, the rules suddenly change mid-game so she emerges the victor.

Working with your search engine optimization (SEO) on your website can feel a little bit like that sometimes.  Just when you think you have it figured out, the rules suddenly change mid-game and you are sitting there wondering what happened.

Search engines are continuously changing the rules – the algorithms that they use to calculate page-rankings are constantly being altered and updated.  What does that mean for you?  That you also have to constantly alter and update your website so it consistently shows up on page one when your target market does a search online.  That way you emerge the victor over other companies that are doing the same thing.

Here are some tips you can do right now to help you enhance your website’s SEO:

• Is your website mobile-friendly? Google is ranking mobile-friendly websites more highly than those formatted just for desktop reading.  As more and more users search the internet on their phones, this is becoming more and more important.
• Does your website contain the content they are searching for? It’s not just enough anymore to have a have a few key words or search phrases here and there. Now, you need to have interesting and relevant content, and lots of it.  For example, if you sell apples – you should talk about apples on several pages and in great detail.  The more relevant content you have surrounding a search term or phrase, the higher your page will be ranked.
• Is your website design user-friendly? Can people find the information that they are looking for when they get there?  What is your average user’s experience? Clicks and time spent on your website still matter.
• How is your website security? Are your plug-ins up-to-date and is your website free of malware?  Security issues will affect your page ranking.

If all of this seems too complicated or overwhelming for you, considering bringing in some professionals to help you keep up with the constant changes in the Google search game. With help, you can continuously update your content so that you emerge the victor over your competitors in online searches.