Marketing Resolutions You Should Adopt in 2022

  Running a business isn’t easy and your business just survived another year of unique challenges. You’ve learned countless valuable lessons in the past year but 2022 is your year to thrive! If you’re struggling to pick a good marketing resolution for 2022, we’ve...

Back to Basics: The 4 P’s of Marketing

We like to say that marketing doesn’t have to be complicated. Because it isn’t. Marketing should be strategic, smart, and intentional. The best place to start is with the basics. Simple marketing begins with the 4 P’s, which come from the “Marketing Mix”, a model...

6 Branding Ideas You Should Avoid

Not all that glitters is gold, so the saying goes. Many companies feel this when they put time and money into rebranding, yet it’s still not connecting to customers. Then they are stuck trying to figure out what went wrong. Deciding to rebrand your company is an...

How Would You Grade Your Brand?

Many people think a brand is just a logo and website, but it’s so much more than that. A brand is the way your organization is perceived by those who experience it. And having a bad brand influences not only your sales but the ability to attract the best employees to...