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What is a Personal Brand and Why is it Important?

by Molly Mason | Mar 31, 2021 | Branding, Digital, Networking, Strategy |

While branding is often the key to success for most businesses, individuals can also thrive in their industry and careers by building their own personal brands. What is a personal brand? It’s basically how you market yourself professionally and publicly. Some of the...

National Organization Announces Michigan’s First Certified Brand Strategists

by Jennifer Ambrose | Mar 20, 2019 | Branding, Networking, Strategy |

March 13, 2019—The Brand Establishment Managing Partners Russ Cornelius and Jacquie Francisco recently announced the newest team members to their core group of talented and strategic thinkers, Sarah Stanley and Molly Mason of Hoyden Creative. Stanley, the Chief...

Effectively Marketing your next FAM Tour

by Paige Fuoco | Aug 25, 2017 | Marketing, Networking | 0 comments

Familiarization tours, more commonly known as “FAM Tours,” are a fantastic tool for bringing out of town investors, agencies, or consultants to your area. Often initiated by economic developers, FAM Tours provide your guests with the perfect opportunity to experience...

Small City, Big Opportunity

by Paige Fuoco | Jul 26, 2017 | Communication, Marketing, Networking | 0 comments

When freshly graduated college students leave their campus nests, they often have the desire to spread their wings and move to a big city such as New York or Los Angeles. Their “take over the world” mentality is inspiring to say the least, but could be arguably more...

A Partner in Growth

We don't just talk brand. We live it. Strategy is at the heart of everything we do and the result is a brand and marketing agency who is looking out for your best interests. We're not selling you a marketing service. We help you uncover the right decisions for your unique business and brand. That means we truly become a member of your team and can provide an outside perspective and consultative approach that drives the growth of your organization.
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