Making Social Media Easier to Manage

Social media has changed the way we communicate as brands. Unless you’ve been hiding under a rock, chances are your organization has at least one social media account. Unfortunately, that becomes one more thing you need to manage, and it is often forgotten or put on...

How Much Should You Spend on Marketing?

When calculating your marketing budget, all the costs related to marketing and advertising should be included, such as: Digital and print advertising Public relations Events and tradeshows Social media Marketing automation Promotional giveaway Vendor expenses Note:...