6 Branding Ideas You Should Avoid

Not all that glitters is gold, so the saying goes. Many companies feel this when they put time and money into rebranding, yet it’s still not connecting to customers. Then they are stuck trying to figure out what went wrong. Deciding to rebrand your company is an...

How Would You Grade Your Brand?

Many people think a brand is just a logo and website, but it’s so much more than that. A brand is the way your organization is perceived by those who experience it. And having a bad brand influences not only your sales but the ability to attract the best employees to...

Get Your Marketing Back on Track

As we begin to come out of the pandemic and return to normalcy, many small businesses are looking for guidance to get their marketing back on track. Here are a few simple steps you can take to get started: 1. Know Your Differentiating Factor: If You Don’t Know It,...