Blog
Marketing Resolutions You Should Adopt in 2022
If you’re struggling to pick a good marketing resolution for 2022, we’ve rounded up some common goals and the resolutions you can adopt to make 2022 your brand’s best year yet!
2021 Marketing Roundup
Every brand has different marketing goals and strategies. All year long, we watch our favorite brands try out new marketing strategies and now we’ve rounded up some of the biggest, best, and most notable marketing moments from 2021.
Back to Basics: The 4 P’s of Marketing
We like to say that marketing doesn’t have to be complicated. Because it isn’t. Marketing should be strategic, smart, and intentional. The best place to start is with the basics. Simple marketing begins with the 4 P’s, which come from the “Marketing Mix”, a model...
Looking for a new way to wow your CEO? Develop a strategic marketing plan
It’s another day at work and projects are getting done, sales are okay, and you posted a picture on your brand’s Facebook last week. Everything is going fine. Just...fine. But “fine” isn’t good enough. You know your brand is great. So why aren’t you seeing the...
Be proactive instead of reactive. Why strategy is important in PR.
When it comes to public relations, it’s important to be both reactive and proactive. Sure, it’s good to be able to think on your feet and handle a crisis or new event when it comes along, but a well-developed strategy goes a long way in keeping your brand’s awareness...
Is Your Public Relations An Afterthought? Here’s Why That Can Get You Into Trouble
When you are focused on starting your business or launching a new product, public relations can be an afterthought. But that can be a costly mistake. Steady public relations not only builds your brand’s reputation in the community, but it makes it easier to market...
When It’s Time to Bring in the Professionals – 7 Signs You Need a Marketing Strategy Consultant
When starting your own business, you tend to wear all the hats for a while. If your business was a TV show, opening credits would look something like this: CEO, starring you Human Resources, starring you Finance, starring you Custodian, starring you Marketing,...
The Rules of Engagement for a Winning Social Media Strategy
Being intentional and strategic about your social media content plan is the first step in having a great social media strategy. But you can’t stop there. Basic organic reach for brands across all social media platforms is about 1-2%. That means only 1-2% of your...
If You are in These Professions, You Have a Personal Brand (whether you know it or not)
What is a personal brand? In a nutshell, it’s who your business associates* perceive you, as an individual, to be. Not your business, not your organization – YOU. (*”business associates” can be client/customers, employees, co-workers, vendors, or the general...