Blog

Be proactive instead of reactive. Why strategy is important in PR.

When it comes to public relations, it’s important to be both reactive and proactive. Sure, it’s good to be able to think on your feet and handle a crisis or new event when it comes along, but a well-developed strategy goes a long way in keeping your brand’s awareness...

Is Your Public Relations An Afterthought? Here’s Why That Can Get You Into Trouble

Branding

When you are focused on starting your business or launching a new product, public relations can be an afterthought. But that can be a costly mistake. Steady public relations not only builds your brand’s reputation in the community, but it makes it easier to market...

When It’s Time to Bring in the Professionals – 7 Signs You Need a Marketing Strategy Consultant

Marketing, Strategy

When starting your own business, you tend to wear all the hats for a while. If your business was a TV show, opening credits would look something like this: CEO, starring you Human Resources, starring you Finance, starring you Custodian, starring you Marketing,...

The Rules of Engagement for a Winning Social Media Strategy

Social

Being intentional and strategic about your social media content plan is the first step in having a great social media strategy. But you can’t stop there. Basic organic reach for brands across all social media platforms is about 1-2%. That means only 1-2% of your...

If You are in These Professions, You Have a Personal Brand (whether you know it or not)

Branding

What is a personal brand? In a nutshell, it’s who your business associates* perceive you, as an individual, to be. Not your business, not your organization – YOU. (*”business associates” can be client/customers, employees, co-workers, vendors, or the general...