Blog

The importance of digital marketing in 2022

The importance of digital marketing in 2022

It’s 2022 and you’re feeling motivated, inspired, and ready to smash all your business’ goals for this year. Whether you’re looking to reach new customers, increase your conversion rate, or promote a new product or event, strategic digital marketing is your answer to...

2021 Marketing Roundup

2021 Marketing Roundup

Every brand has different marketing goals and strategies. All year long, we watch our favorite brands try out new marketing strategies and now we’ve rounded up some of the biggest, best, and most notable marketing moments from 2021.

Back to Basics: The 4 P’s of Marketing

Back to Basics: The 4 P’s of Marketing

We like to say that marketing doesn’t have to be complicated. Because it isn’t. Marketing should be strategic, smart, and intentional. The best place to start is with the basics. Simple marketing begins with the 4 P’s, which come from the “Marketing Mix”, a model...

The Rules of Engagement for a Winning Social Media Strategy

The Rules of Engagement for a Winning Social Media Strategy

Being intentional and strategic about your social media content plan is the first step in having a great social media strategy. But you can’t stop there. Basic organic reach for brands across all social media platforms is about 1-2%. That means only 1-2% of your...