by Molly Mason | Jun 15, 2021 | Branding, Strategy |
Not all that glitters is gold, so the saying goes. Many companies feel this when they put time and money into rebranding, yet it’s still not connecting to customers. Then they are stuck trying to figure out what went wrong. Deciding to rebrand your company is an... by Molly Mason | May 20, 2021 | Branding, Strategy |
Many people think a brand is just a logo and website, but it’s so much more than that. A brand is the way your organization is perceived by those who experience it. And having a bad brand influences not only your sales but the ability to attract the best employees to... by Molly Mason | Apr 30, 2021 | Marketing, Social, Strategy |
It may be easy to think about rebranding your company when it comes to bringing in more customers – but have you considered that your current brand might be keeping potential employees away? If someone is at the top of their field in talent and experience, they have... by Molly Mason | Apr 20, 2021 | Marketing, Social, Strategy |
Your work here is done. You established a marketing strategy last year and it went well. All you need to do now is sit back, relax, and let the customers roll in. Or maybe not. A marketing strategy is not something you can fix and forget – it is something that needs... by Molly Mason | Mar 31, 2021 | Digital, Social, Strategy |
Please heed this very important warning – don’t feed your interns to the trolls. The social media trolls, that is. When a new intern shows up to your office for their first few days on the job, many people tend to give them the work that no one else wants to do. Fetch... 